To create a series of testimonial videos for EcoCash, showcasing the platform’s impact on users in various settings, including farm, rural, and urban areas. The videos will highlight the convenience, reliability, and benefits of using EcoCash for various financial transactions.

Testimonial Video Production, Location Videography, Studio Videography, Editing, Scripting, Customer Storytelling

EcoCash, Zimbabwe’s leading mobile money solution that enables customers to perform financial transactions directly from their mobile phones, sought to produce a series of testimonial videos to demonstrate its widespread utility and positive impact across different demographics and geographical locations. Brave Studios was tasked with capturing authentic user experiences in farm, rural, and urban settings to create compelling and relatable stories.

The strategy involved identifying EcoCash users from diverse backgrounds and locations to share their personal experiences. The scripting approach focused on allowing the testimonials to feel genuine and unscripted, while guiding the narrative to highlight key benefits of EcoCash, such as ease of sending and receiving money, bill payments, merchant transactions, and remittances (as seen in the attached script). Separate scripts or talking points were developed for each testimonial type (farm, rural, urban) to ensure relevance to their specific contexts.

Brave Studios, with its expertise in video production, deployed its team to capture the testimonials in the respective settings. This involved on-location shooting in farm and rural areas to authentically portray the users’ environments, as well as potential studio segments for urban testimonials or introductory/outro elements. The production team focused on capturing high-quality video and audio, ensuring the stories were told clearly and emotionally. Editing played a crucial role in weaving together the narratives and creating engaging video content for each testimonial.

A series of testimonial videos featuring EcoCash users from farm, rural, and urban areas, each showcasing specific benefits and use cases of the platform. The videos aim to build trust and credibility, encourage wider adoption of EcoCash, and demonstrate its role in improving the lives of Zimbabweans across different communities.