To create a heartwarming TVC for Farmer Jays showcasing the brand’s connection to family traditions, memory, and the comforting taste of home.

TVC Production, Location Videography, Editing, Storytelling, Voiceover Casting

Farmer Jays, a Zimbabwean company known for providing fresh and high-quality chicken, aimed to create a TVC that resonates emotionally with their audience, emphasizing the brand’s role in cherished family moments. Brave Studios was selected to produce this TVC, bringing the script’s touching narrative to life.

The TVC script tells a story of a family visiting their grandmother (Gogo) in the village. The daughter-in-law consistently brings Farmer Jays chicken, a tradition that Gogo deeply appreciates. The narrative highlights Gogo’s memory challenges and how the familiar and delicious taste of Farmer Jays chicken brings back fond memories and a sense of connection. The dialogue is warm and relatable, culminating in a moment of recognition and shared laughter around a meal featuring Farmer Jays chicken. The voiceover reinforces the message of the irreplaceable good taste of the chicken and promotes it as a choice for a healthy lifestyle.

Brave Studios, with its expertise in TVC production and storytelling, managed the entire production process. This involved location scouting for the village setting, casting actors to portray the family members and Gogo, and capturing the heartwarming interactions authentically. The production team focused on creating a visually appealing and emotionally engaging narrative, emphasizing the love and tradition within the family. The scene transitions, from the wife packing the chicken to the car journey and the eventual meal, were carefully planned to build the story effectively. The use of sound effects, particularly the laughter at the end, enhances the positive and heartwarming tone of the TVC.

 A touching TVC that showcases Farmer Jays chicken as more than just a meal, but as a symbol of family tradition, love, and cherished memories. The video aims to connect with viewers on an emotional level, reinforcing the brand’s promise of quality and the “taste of the good life.” The TVC encourages consumers to choose Farmer Jays for its authentic taste and contribution to a healthy lifestyle.