Delta Corporation
We nailed a powerful and inclusive shot for Delta, where three hands, diverse as their brands, raised a toast to unity!
Brief
To create a diversity and inclusion studio shoot video for the Delta Corporation website. The video will showcase three hands, representing different races, holding Delta’s flagship brands – Castle Lager, Coca-Cola, and Chibuku Super – in a cheers formation.
Capabilities
Studio Video Production, Videography, Editing, Diversity & Inclusion Storytelling
Execution
Delta Corporation, a leading beverage company in Zimbabwe with a history dating back to 1898, sought to create a video for their website that visually represents their commitment to diversity and inclusion. Delta Corporation, known for its wide range of beverages including lager beers, traditional sorghum beer, and sparkling soft drinks, aimed to produce a short, impactful video that could be featured on their website’s homepage or diversity and inclusion section. Brave Studios was chosen to execute this studio shoot and deliver a video that effectively communicates Delta Corporation’s values.
Strategy & Scripting (Dicomm McCann):
The strategy for this video was to create a simple yet powerful visual representation of diversity and inclusion using Delta Corporation’s iconic brands. The script concept focuses on a studio shoot featuring three hands of different races coming together in a cheers gesture, each holding a glass of one of Delta’s flagship beverages: Castle Lager, Coca-Cola, and Chibuku Super. This visual metaphor symbolizes unity and shared enjoyment across diverse groups, reinforcing Delta Corporation’s message of inclusivity.
Production (Brave Studios):
Brave Studios, known for its studio production capabilities, managed the studio shoot, ensuring high-quality videography and lighting to effectively capture the visual concept. The production team focused on carefully framing the shot to highlight the diversity of the hands and the recognizable branding of the beverages. Post-production editing refined the video for optimal visual appeal and website integration.
Deliverables:
A short studio shoot video suitable for website display, visually communicating Delta Corporation’s commitment to diversity and inclusion. The video features three hands of different races in a cheers formation, holding glasses of Castle Lager, Coca-Cola, and Chibuku Super. The final product is designed to be impactful, easily shareable on digital platforms, and immediately convey Delta Corporation’s inclusive brand values to website visitors.
