To create a captivating and memorable television commercial for Dial A Delivery that effectively addresses negative brand perception and builds brand love.

Television commercial production, Videography, Photography, Animation, Strategy & Scripting (Dicomm McCann)

Dial A Delivery, a popular food delivery service, faced challenges due to past negative experiences, including late deliveries and poor customer service. To overcome these challenges and rebuild trust, Brave Studios was tasked with creating a compelling television commercial.

Understanding the target audience (middle-high-income groups aged 25-50) and their preferences for convenience and transparency, Dicomm McCann developed a creative strategy. The script focused on highlighting Dial A Delivery’s transformation and emphasizing its improved efficiency, timely deliveries, and dedicated customer service.

Brave Studios brought the script to life through a visually appealing and engaging television commercial. The production team utilized high-quality videography and animation to create a dynamic and memorable experience. The commercial showcased the ease of ordering through the Dial A Delivery app and the satisfaction of receiving a delicious meal delivered promptly.

A completed television commercial that effectively communicates Dial A Delivery’s brand transformation and encourages viewers to trust the service. The commercial aims to change brand perception, build brand love, and drive increased customer adoption.