To create a TVC celebrating Ecosure’s 10th anniversary, highlighting its impact on providing accessible and efficient funeral cover in Zimbabwe, while incorporating humor and social commentary on traditional funeral practices.

TVC Production, Location Videography, Editing, Scriptwriting (Humorous), Social Commentary Storytelling, Anniversary Campaign Development

Ecosure, a registered funeral service provider underwritten by Econet Life, has been providing funeral cover to Zimbabweans for the past decade. To commemorate this milestone, they aimed to create a TVC that not only celebrates their 10th anniversary but also reinforces their value proposition through a lighthearted yet impactful approach. Brave Studios was chosen to produce this TVC, leveraging their expertise in creating engaging and memorable content.

The TVC strategy, as reflected in the provided script and mood analysis, utilizes humor and social commentary to contrast the often-challenging aspects of traditional funerals with the streamlined and supportive services offered by EcoSure. The script tells a story of Mbuya vaTendai at a local market who, upon seeing an EcoSure funeral tent, humorously attempts to partake in the funeral proceedings despite not being directly related to the deceased. This scenario cleverly highlights the perceived benefits of EcoSure, such as organized catering and on-site support, while subtly commenting on the potential logistical and financial burdens associated with traditional funerals. The announcer’s voiceover emphasizes the message that with EcoSure, one can plan for a dignified farewell for their loved ones, starting from an affordable premium.

Brave Studios, known for its innovative and engaging TVC production, brought the script to life with a focus on comedic timing and relatable scenarios. The production involved filming on location at a local market and a homestead where the funeral is taking place. The casting focused on actors who could effectively convey the humor and social nuances of the script. The visual elements, such as the EcoSure branded tent and the organized catering, were highlighted to showcase the tangible benefits of the service. The editing and sound design were carefully crafted to enhance the comedic elements and ensure the key messages about Ecosure’s affordability and efficiency were effectively communicated.

A humorous and engaging TVC celebrating Ecosure’s 10th anniversary. The video uses social commentary to highlight the benefits of choosing Ecosure for funeral cover, emphasizing its efficiency, organization, and affordability compared to traditional practices. The TVC aims to resonate with a broad audience, creating brand recall and reinforcing Ecosure’s position as a leading funeral cover provider in Zimbabwe.