Pizza Inn

We didn’t just make a Pizza Inn anniversary ad; we baked three decades of Zimbabwean memories into one delicious, nostalgia-packed TV commercial – it’s officially a national craving!

Brief

To create a TVC celebrating Pizza Inn Zimbabwe’s 30th anniversary. The video will evoke nostalgia and highlight the brand’s enduring presence in Zimbabwean life, showcasing the moments and memories shared over Pizza Inn pizzas across the years.

Capabilities

TVC Production, Location & Studio Videography, Editing, Voiceover Casting, Music Licensing, Anniversary Campaign Development

Execution

Pizza Inn Zimbabwe, a beloved brand that first opened its doors in Harare in 1994 and has since grown to become a nationwide sensation with numerous counters, aimed to create a memorable TVC for their 30th anniversary. They sought to connect with their audience by showcasing the role Pizza Inn has played in their lives over the past three decades. Brave Studios was chosen to produce this celebratory TVC, bringing the script’s vision to life with creativity and impact.

Strategy & Scripting (Dicomm McCann):

The TVC strategy, as outlined in the provided script, revolves around a montage of quintessential Zimbabwean life moments, illustrating how Pizza Inn has been a constant presence through various experiences. The script utilizes a warm and witty narrative, delivered with a Zimbabwean accent (ideally by someone like Phoebe Waller-Bridge, as suggested), to create an emotional connection with the audience. The scenes range from a child’s birthday party and a family gathering during a power outage to university students sharing a pizza and a couple celebrating their anniversary. The overarching message emphasizes togetherness, community, and the joy of shared moments over a Pizza Inn pizza. The tagline, “It MUST be the pizza!”, is reinforced throughout the narrative.

Production (Brave Studios):

Brave Studios, known for its TVC production expertise, assembled a talented team to execute the script. This involved casting actors for the various scenes, securing locations that authentically represent Zimbabwean life, and potentially sourcing stock footage to enhance the montage. The production team focused on capturing visually appealing and emotionally resonant scenes, ensuring the celebratory mood was conveyed effectively. The voiceover was a key element, requiring a skilled voice artist with the specified accent and tone. The upbeat, Zimbabwean-flavored music was carefully selected to complement the visuals and enhance the celebratory atmosphere.

Deliverables:

A heartwarming and engaging TVC celebrating Pizza Inn Zimbabwe’s 30th anniversary. The video showcases the brand’s history and its integral role in the lives of Zimbabweans, fostering a sense of nostalgia and community. The final product includes high-quality visuals, compelling storytelling, and a memorable voiceover and soundtrack.

Work